100 city markets/Winston-Salem, NC
Covered market #90

Businesses for sale in Winston-Salem, NC

6,566 business establishments operate in Winston-Salem, and 3,096 of them employ between 5 and 99 people — the range most often bought and sold by individual owners. Retail leads the local mix with 1,027 firms.

Local market

What the Winston-Salem business base looks like

Business establishments6,566

Every physical location with paid employees in Winston-Salem ZIP codes.

Employing 5 to 99 people3,096

Large enough to run without the owner on site, small enough for an individual buyer. This is where most transactions happen.

Share of the local base47%

The rest are mostly owner-only businesses, which rarely change hands as going concerns.

Largest industries in Winston-Salem

  • Retail1,027
  • Healthcare & social assistance745
  • Professional & technical services701
  • Personal & repair services640
  • Restaurants & accommodation639

These five account for 57% of establishments in Winston-Salem. A buyer's odds are best where the local base is deepest, and a seller competes with everyone else in the same column.

Source: U.S. Census Bureau, ZIP Business Patterns 2023. Figures cover the ZIP codes the Postal Service assigns to Winston-Salem, which approximates but does not exactly match the city limits. Establishment counts are locations with paid employees; sole proprietors without employees are not included. Latest available year: 2023.

Buying, selling, combining

No single industry carries Winston-Salem.

The five largest categories split 3,752 businesses between them fairly evenly, with retail only 1.4× the size of healthcare and social assistance. Demand is spread rather than concentrated.

Buy in Winston-Salem

3,096 businesses here employ 5 to 99 people. That is enough to be selective without waiting months between candidates — worth watching retail and healthcare and social assistance in particular.

Search this market

Sell in Winston-Salem

With no dominant industry in Winston-Salem, buyers arrive with broader criteria and fewer direct comparisons. A clearly presented business stands out sooner than it would in a concentrated market.

Start an owner listing

Combine several into one

Acquirers looking for scale in Winston-Salem often cannot buy it in one piece. 1,027 retail firms is the kind of depth that lets several be combined into one company big enough for a buyer that would not look at any of them alone.

How combinations work

Nothing here is a listing or an offer. Confidential details stay behind NDA acceptance and the seller's own consent.